Bring the ​Brand.

Rachael Shayne

Brand, Marketing, Communications Consultant


I help complex, tough-to-communicate brands ​articulate their stories effectively, driving revenue, ​enhancing market performance, and fostering ​growth through strategic communications, mark​eting, and innovative sto​r​ytelling.


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Marketing that matters.

Brand Marketing is critical in today's competitive landscape, where attention is fleeting. As a leader in climate technology marketing, I know that impactful branding is transformative. It's not just about promoting products; it's about crafting resonant stories that build connections and grow brands with purpose.


I specialize in helping companies effectively build, grow, and communicate their brand value amid market noise. My strategies don't just catch the eye; they move the needle by connecting emotionally with audiences. My experience in climate technology marketing has shown that well-crafted strategies can bring innovative solutions to the market and drive business success.


To me, marketing is the bridge between innovative ideas and thriving businesses, particularly in the high-stakes climate tech and energy sectors. I empower brands to succeed by embedding creativity, authenticity, and market insight into every campaign.


About me

As a seasoned marketing leader and branding ​expert, I have a proven track record in B2B ​marketing. Simply put, I help brands stand up and ​stand out for accelerated growth. I've successfully ​led transformative initiatives at Project Canary, ​LongPath Technologies, GreenFire Energy, ​Alibaba.com, Zayo, Manna Tree, Axon, Risilience, and ​BeZero.


I excel at building strategic marketing frameworks ​that align with business growth objectives. I'm an ​invaluable resource for growth-stage companies ​looking to strengthen their brand and market ​position. My experience ranges from aligning ​marketing strategies with sales to generating ​demand and guiding brands through the ​complexities of growth; capital raises, reputational ​risks, hiring sprees, and turnarounds.


If you want a consultant or fractional CMO to build a ​brand for growth, my vibrant and direct approach, ​deep market insights, and creativity make me an ​ideal partner for courageous teams. I understand ​how to build brands that matter in competitive ​markets, help raise capital, and maximize the impact ​of the brand to position you for accelerated growth.


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I can help you with

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Branding ​& Marketin​g

Brand scans, brand rehab, CMO-​insights for multi-channel ​marketing strategy. Let’s do this.

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Corporate ​Communications

Communications that deliver ​results; PR, HR, IR. Let’s go.

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Reputation ​Management

C-Suite social media ​management, stellar ​presentations, LinkedIn overhauls, ​Glassdoor strategies, CSR. Yep.

If you need

Accelerate Sales. Get Funded. Attract Employees. Grow ​Reputations. Need a Turnaround.

Brands that need repair or refresh..

Branding. Re-branding. Marketing Campaigns. ESG and Sustainability Marketing. Climate Tech Branding. C-Suite Social Media & Ghost Writing. Investor Pitch. Presentation Performance. PR Mgmt. Custom Events. Storytelling. Newsletters. Grow Reputation. Focus Groups. Amplify Presence.

Help with b​uilding your presence & reputation.

Energy. Oil & Gas. Climate Tech. Carbon Tech. Internet Infrastructure. SaaS. Commercial Real Estate.

Category experience.

Flexible

engagements

Unlock specialized skills and experience to tackle business challenges without long-term costs.


Flexible Engagements:

  1. Fractional: Seamlessly integrate with your team part-time to drive critical marketing initiatives and support existing resources, all at a lower cost than full-time hires.
  2. Interim: Manage temporary vacancies and transitions without losing momentum. Ensure your marketing engine and strategic goals stay on track.
  3. Advisory: Receive strategic guidance, insights, and best practices to navigate B2B marketing complexities and build new markets or categories.
  4. On-Demand: Get expertise and support as needed for short-term projects or fluctuating workloads.


Optimize your brand strategy with tailored engagements designed for flexibility, speed, and kick ass outcomes.


Collaboration time.

let’s get social:

LinkedIn

geography

Boulder CO (IRL)

Hybrid

Fully Remote

email me

rachaelshayne1@gmail.com

give me a call, actually, text is best

408.807.1092