Bring the Brand.
Rachael Shayne
Brand, Marketing, Communications Consultant
I help complex, tough-to-communicate brands articulate their stories effectively, driving revenue, enhancing market performance, and fostering growth through strategic communications, marketing, and innovative storytelling.
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Marketing that matters.
Brand Marketing is critical in today's competitive landscape, where attention is fleeting. As a leader in climate technology marketing, I know that impactful branding is transformative. It's not just about promoting products; it's about crafting resonant stories that build connections and grow brands with purpose.
I specialize in helping companies effectively build, grow, and communicate their brand value amid market noise. My strategies don't just catch the eye; they move the needle by connecting emotionally with audiences. My experience in climate technology marketing has shown that well-crafted strategies can bring innovative solutions to the market and drive business success.
To me, marketing is the bridge between innovative ideas and thriving businesses, particularly in the high-stakes climate tech and energy sectors. I empower brands to succeed by embedding creativity, authenticity, and market insight into every campaign.
About me
As a seasoned marketing leader and branding expert, I have a proven track record in B2B marketing. Simply put, I help brands stand up and stand out for accelerated growth. I've successfully led transformative initiatives at Project Canary, LongPath Technologies, GreenFire Energy, Alibaba.com, Zayo, Manna Tree, Axon, Risilience, and BeZero.
I excel at building strategic marketing frameworks that align with business growth objectives. I'm an invaluable resource for growth-stage companies looking to strengthen their brand and market position. My experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth; capital raises, reputational risks, hiring sprees, and turnarounds.
If you want a consultant or fractional CMO to build a brand for growth, my vibrant and direct approach, deep market insights, and creativity make me an ideal partner for courageous teams. I understand how to build brands that matter in competitive markets, help raise capital, and maximize the impact of the brand to position you for accelerated growth.
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I can help you with
Branding & Marketing
Brand scans, brand rehab, CMO-insights for multi-channel marketing strategy. Let’s do this.
Corporate Communications
Communications that deliver results; PR, HR, IR. Let’s go.
Reputation Management
C-Suite social media management, stellar presentations, LinkedIn overhauls, Glassdoor strategies, CSR. Yep.
If you need
Accelerate Sales. Get Funded. Attract Employees. Grow Reputations. Need a Turnaround.
Brands that need repair or refresh..
Branding. Re-branding. Marketing Campaigns. ESG and Sustainability Marketing. Climate Tech Branding. C-Suite Social Media & Ghost Writing. Investor Pitch. Presentation Performance. PR Mgmt. Custom Events. Storytelling. Newsletters. Grow Reputation. Focus Groups. Amplify Presence.
Help with building your presence & reputation.
Energy. Oil & Gas. Climate Tech. Carbon Tech. Internet Infrastructure. SaaS. Commercial Real Estate.
Category experience.
Flexible
engagements
Unlock specialized skills and experience to tackle business challenges without long-term costs.
Flexible Engagements:
Optimize your brand strategy with tailored engagements designed for flexibility, speed, and kick ass outcomes.